Bhagavad-gita is ever fresh

A common man with all the defects of human frailty is unable to teach that which is worth hearing. Bhagavad-gita is above such literature. No mundane book compares with the Bhagavad-gita. this Bhagavad-gita, it was spoken five thousand years ago, still they are being read with respect and honor. So this kind of literature should be read, not as a literature which is printed and you read and glance over and throw it away. The newspaper means the repeated things. Every morning you see something: "Somebody has stolen, somebody was killed, some political leaders have bluffed you," repetition of the same thing. This is also repetition, Hare Krishna, but by this repetition, you enlighten your spiritual life. And by that repetition, you simply waste your time, chewing the chewed again and again. So after reading your newspaper, you throw it away. It has no value. Every day your media is printing so many newspapers. On Sunday, especially, the paper is so big that one can hardly carry it. But after reading it an hour, people throw it away. One's words may be simple, but they should be valuable. Here is this book, Bhagavad-gita, and people keep it and read it for a lifetime, and in this way it has been read for the past 5,000 years. The beauty of transcendental literatures like Bhagavad-gita is that they never become old. They have been read in the world by civilized man for the last five thousand years, and they have never become old. They are ever fresh to the learned scholars and devotees, and even by daily repetition of the verses of Bhagavad-gita, there is no satiation for devotees. Give such literature that will be taken and kept forever.

Ref: Town hall Lecture on April 14,1972, Auckland, by Srila Prabhupada (Founder - Acharya, ISKCON)